In California, the allure of Melrose Avenue has become a global phenomenon. Famed for its eclectic three mile strip of fashion flagships and art spaces, Melrose Avenue tells the story of California splendor. Hale Bob Los Angeles has joined forces with Melrose’s eminent epicenter of culture; the Parisian founded fashion house will open a flagship showroom on 8551 Melrose Avenue in January, 2025.
The showroom is being custom built with elements of stucco, and imported nude cements. The incredible millwork being conducted on the inside of the retail space is transforming the showroom into a gathering space for fashionable women with inextinguishable power. “Hale Bob dresses women with purpose,” shared designer Daniel Bohbot. “The sensuality of women is awakened by beauty with meaning. Because it is through women that we experience life, I design clothing that embraces the gentle divinity about women.”
In 2001, Daniel Bohbot founded Hale Bob Los Angeles with a vision of longevity; he calculated the potential pathways the brand could thrive in, then placed his designs at the focal point of luxury in California. The Morrocco-born founder was raised in Paris, France – his early muses included movements of society that changed the trajectory of international history. As a fine arts collector and decorated businessman, the fashion-designer expertly weaves his creative outlook into the pulsation of Hale Bob Los Angeles.
Pushing against the boundaries of traditional design, Daniel Bohbot has fused the use of cloth and strategy – creating a perfectly balanced look on HB aficionados. Though the fashion house is most commonly recognized by eccentric flowy dresses, Bohbot has switched gears, leaving global audiences enamored with the recent release of Hale Bob’s FW24 Collection. “A Journey Between Heritage and Modernity” explores the mystique of old-glamour, embedding elements of classic charm from the legacy of English manors. “We’ve awakened a feminine historical elegance for women with a cause,” said Daniel, “As a fashion house, our responsibility as visionaries is to share the passion we have for poise.”
In Beverly Hills, Hale Bob occupies an estate-wide headquarters; through its built in porte-cochere, Daniel crosses between wings of design, conceptualizations, and dedicated art rooms. “Hale Bob clothing is made from the finest of minerals and textiles, a fact that is accentuated through the verdancy of each piece’s design,” conveyed Bohbot.
Across the globe, the collection’s standout pieces include the Malani Tweed Jacket and the Kaylee Flared Pant. Made from high-quality boucle tweed and adorned with artisan gold buttons, these luxe garments have become favorites amongst fashion creators, collectors, and aesthetes.
Pastel tweeds are splashed across the collection alongside monochromatic blouses, providing an arsenal of looks for the Holiday season. Autumn reds, royal navy blues, and assortments of florals contrasting against your angelic silhouettes embody the essence of womanhood.
